News

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow.

Homeowners rushed to refinance last week, and lender data shows homebuyer demand for purchase loans is up 17 percent from a year ago with Federal Reserve rate cuts on deck.

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe's largest brands, including AT&T, Southwest and Burger King.

Investor Eric Jackson takes credit for leading retail investors to buy a stock that was worth 51 cents a month ago. Next, he wants to join the board of directors and oust CEO Carrie Wheeler.

Earlier this month, Inman launched two new market data tools: Market Explorer and Market Trends. Here's how senior housing specialist Rachael Hite is using them to help her clients make decisions.

Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever's Luke Babich writes.

Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests.

Looking for new tech partners? Here are the tips you’ll need, the questions to ask and the red flags to watch for before you sign on the dotted line from broker-owner Jessica Souza.

After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories.

Mortgage technology startup leveraging integrations with Fannie Mae, Freddie Mac and ICE Mortgage Technology to grow its stable of clients -- which now include NEXA Mortgage.

At Keller Williams Mega Agent Camp, franchise co-founder Gary Keller said the housing market could be in a recession through late 2026, as the economy experiences burgeoning stagflation.

Home prices fell in 24 percent of markets, with five Florida markets posting the biggest price declines. But buyers chasing affordability drove up prices the most in parts of the Midwest and Southeast.

We're bringing you advice from some of the industry's most exciting thought leaders, so we want you to supply the questions.

HUD Secretary Scott Turner shares how new policy rescissions simplify processes, reduce financing costs and strengthen the housing market, fostering a more effective FHA-insured lending process.

A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation.

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship.

Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success.

The leadership style many women embody — grounded in nuance, care and long-term thinking — is not only valid but essential in today's market, brokerage CEO Dezireh Eyn writes.